Co-Founder @Tiv

The Top Strategies for Acquiring Users on Steam

As a game developer, you have a passion for creating immersive worlds and engaging gameplay. But what good is a great game if no one knows about it? Don't be discouraged by the challenge of getting your game discovered on Steam, one of the largest platforms for video games. With a few key strategies, you can increase your chances of success and get your game in front of more players.

1. Optimize your Steam store page

Optimizing your store page is crucial for making a good impression on potential players. Take the time to create an eye-catching header image, an engaging game description, and showcase your game's features through screenshots and videos. Use keywords in your game's title and description to make it appear in relevant search results.

2.Get aggressive on social

Social media is a powerful tool for promoting your game and getting it in front of potential players. Engage with your followers, share updates and behind-the-scenes glimpses, and run contests or giveaways to encourage people to try your game.

3. Use Tiv!

Consider using a performance marketing solution like Tiv to help deliver meaningful incentives to your target audience, promote your game, and guarantee play time. Tiv can help you create custom campaigns that not only acquire users but also showcase videos, images, and reviews of your game to all users in the app.

4. Contact journalists and influencers

Building relationships with journalists and influencers takes time, but it can be a valuable way to get your game noticed by a wider audience. Be respectful of their time and focus on building a relationship rather than just asking for a one-time promotion.

5. Make use of Steam events

Participating in Steam events, such as seasonal sales or themed events, can also help get your game noticed by a wider audience. Be sure to plan your promotions accordingly and create your own events, such as community challenges or in-game events, to encourage players to engage with your game.

6. Start community building now

Building a community around your game can help create a dedicated fan base and generate word-of-mouth promotion. Create a Discord server, subreddit, or other community platform where players can discuss your game, share tips and tricks, and connect with other fans. Regularly engage with your community and take their feedback into account when developing updates and new content for your game.

Remember, getting your Steam game discovered requires a combination of smart marketing strategies and community engagement. By following these tips and staying true to your passion for game development, you can increase your chances of success and inspire a new generation of gamers to discover your game. So don't give up, keep pushing forward, and remember that your game has the potential to change lives and bring joy to millions of players around the world.

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The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

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How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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